The monthly marketing newsletter for Credit Unions

In The Know

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Are you running a blog for your credit union but wondering if it's making an impact? Let’s fix that. Here are some super easy tips to help you amp up your blog content. I’ve got a favorite formula that’s super simple:

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Make it searchable, solvable, and usable.

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Searchable - To make sure your blog gets found, focus on SEO (search engine optimization). This means using keywords and phrases that your members are likely typing into search engines. Think about the specific questions they might be asking and weave those into your blog titles. Easy, right?

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Solvable - Your blog should solve problems and answer questions your members have. Focus on topics that are useful and relevant to them. You've got the expertise they need! Make the problem solvable by suggesting specific next steps—link to an internal product page, service, or even a staff contact. Quotes from happy members can work wonders, too. And don’t be shy about linking to external resources if they’re helpful.

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Usable - Your credit union blog should be easy to use and navigate. Pay attention to readability, design, and accessibility. Include things like downloadable guides or summary checklists with next steps. The easier it is to use, the more your members will love it! And make sure to use that content in member newsletters, and social content!

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Remember, creating a successful blog isn’t just about pushing out content. By making it searchable, solvable, and usable, you can really engage your members and make your blog content come up as a go-to resource for them.

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Cu Marketing Data

Highlights from around the web + takeaways

GenZ trusts family and friend referrals. 57% of Gen Z consumers rely on recommendations from friends and family when choosing a new banking institution, higher than any other generation.
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Google Reviews Matter! 78% report utilizing online reviews when deciding on a bank account. Does the platform matter? Yes! Most important are user reviews on Google. Followed by BBB, Youtube and Yelp.

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People Want Choices: 62% of banking customers prefer digital banking to do common transactions (depositing a check, paying a bill, etc.) while 57% of banking customers prefer human assistance for more important transactions (sending a wire transfer, setting up a new account, etc.)

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August CU Fun Calendar

Social ideas to engage your members (featured in our Social Media Packs)

August 1st: National Financial Awareness Day

Post Idea: Share tips on improving financial literacy and awareness.

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August 7th: National Lighthouse Day

Post Idea: Highlight how the credit union guides members to financial safety.

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August 9th: National Book Lovers Day

Post Idea: Showcase your staff's favorite books or financial literacy books.

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August 12th: International Youth Day

Post Idea: Promote youth savings accounts or educational programs.

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CuCurator Marketing Hub

Are you a member of our Marketing Hub? Here's what's new:

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August Social Media Kit: 15 ready to use posts that include fraud prevention, financial literacy, "how do I?", member reviews. fun dates and more.

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Business Development Campaign Kit: Connecting with local businesses can be a powerful asset in growing your credit union's members. These tools help make employer connections.

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Updated Member Perks Kit: We have a new design, with more social posts included. The updated design also includes a drive thru envelope and signage.

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August Peer to Peer Brainstorming call: Scheduled for Tuesday, August 13, 2024, 2PM Eastern.

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​CuCurator: Ready to use marketing campaigns, social media posts, blog posts, newsletters, fraud alerts and education for members. All content is editable in Canva.

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