Credit Union Marketing Newsletter

Quick Takeaway: 6 Marketing Tips Every Credit Union Should Know for 2025

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We've boiled down 6 tips to help you crush your credit union marketing in 2025. These are real, data-backed tips that’ll make a difference—promise!

🔄 Be Consistent: You’ve heard it a million times, but it’s true! Consistently showing up on social media can boost engagement by up to 30% (thanks, Hootsuite for that stat!). Make a habit of scheduling your posts at least weekly to keep your credit union in the spotlight. 🌟

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✍️ Personalize Those Emails: Here’s a little trick—use your members’ names in emails! Emails with personalized subject lines are 26% more likely to be opened (Experian says so). It’s a simple way to make your members feel special.

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🤝 Get Your Members Involved: You know what people trust? Other people! According to Nielsen, user-generated content can boost engagement by 28%. So, why not ask your members to share their stories and experiences with your credit union?

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🗣️ Let Your Members Do the Talking: 92% of consumers trust recommendations over branded content (shoutout to BrightLocal for this one). Share those member testimonials—they’re marketing gold! ✨

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⚡ Short and Snappy Wins the Race: Did you know we’ve got an 8-second attention span now? (Microsoft figured this out) Keep your messages short, sweet, and to the point if you want them to stick.

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📍 Don’t Forget Local SEO: Here’s a biggie—46% of all Google searches are looking for local info (Google says so). Make sure your credit union’s contact info is up-to-date so you’re easy to find!

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So there you have it—6 tips to help you shine in 2025! 🎉 Give them a try, and let’s make this coming year your best one yet. You’ve got this!

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You can read more quick marketing tips on our blog at CuCurator.com.

October CU Fun Calendar

Social ideas to engage your members

Smart Holiday Spending

Post Idea: "The holidays are coming! Start planning your budget now to avoid the January blues. Set a spending limit and stick to it. Your future self will thank you! #SmartSpending #HolidayTips"

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October 4th: National Taco Day​
Post idea: "Let's Taco-bout the benefits from being a member at our credit union. #NationalTacoDay"

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October 12th: National Savings Day

Post idea: "Celebrate National Savings Day with these top tips for building your savings. #SavingsDay #FinancialGoals"

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October 17th: International Credit Union Day

Post idea: "Happy International Credit Union Day! Today, we celebrate the spirit of community, service, and the credit union difference. Thank you for being part of our family. #ICUDay #PeopleHelpingPeople"

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October 21st: National Reptile Awareness Day

Post idea: "Happy National Reptile Awareness Day! Are you a saver like a tortoise or a spender like a lizard? #ReptileDay #SavingsHabits"

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Find more ideas in our ready to use social packs!

CuCurator News

We welcomed a new credit union to our CuCurator Membership:

Nebraska Energy FCU: Serves employees and their families of entities engaged in the electrical power generation, transmission, and distribution industry in Nebraska, South Dakota, Wyoming and Colorado. They serve over 12,000 members!

CuCurator Marketing Hub

Are you a member of our Marketing Hub? Here's what's new:

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2025 Closing Signage: 2025 Closing signage is now available! Social Posts and 8.5x11 Flyer size ready to edit and schedule.

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October Social Pack Ready: The October pack has 21 ready to use posts including: - Financial Preparedness- International Credit Union Day- Teller Appreciation Month- Financial Tips and Awareness- Community Engagement and more!

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​CuCurator: Ready to use marketing campaigns, social media posts, blog posts, newsletters, fraud alerts and education for members. All content is editable in Canva.

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