Credit Union Marketing Newsletter

Survey says....

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We recently surveyed 27 small credit unions about their top marketing challenges and goals for 2025. The result?

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The top Marketing Challenge reported...
Resource Constraints.

Credit unions surveyed have small teams and tight budgets, making it challenging to execute marketing campaigns and adopt new tech.

Top Goals for 2025 reported...

Grow Membership: Reported ideas include: Targeted Outreach to focus on younger demographics through targeted campaigns. Referral Programs to encourage current members to refer new members. Increase presence at community events, local fairs, employer events, etc to build awareness

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Drive Loan and Credit Applications: Reported ideas include: Improve the Member Journey. Simplify the loan application process and showcase product benefits. Use member data to tailor loan product marketing based on specific needs.

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Increase Deposit Account Volume: Reported ideas include Incentive Programs: Offer rewards for opening new accounts, direct deposit or increasing balances.

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Enhance Member Relationships: Reported ideas include: Identify opportunities to offer additional products based on current member needs. Create personalized communication to meet member needs versus wide broadcast messages. Create tailored communication for different income levels to promote financial inclusion.

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Expand Digital Marketing Efforts: Find a balance between traditional advertising (radio, newspaper) & digital marketing. Develop a digital marketing strategy to better reach and engage current and potential members.

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​You can read the full summary here. ​

September CU Fun Calendar

Social ideas to engage your members

September: National Preparedness Month

Post Ideas: Promote Ready.gov and feature Financial Preparedness Tips

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September 10th: National Grandparents Day

Post Idea: Highlight financial tips for grandparents or special services for seniors.

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September 22nd: First Day of Fall

Post Idea: Welcome the first day of fall with these seasonal financial tips. #FirstDayOfFall #SeasonalSavings"

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September 28th: National Good Neighbor Day

Post Idea: "Happy National Good Neighbor Day! We're proud to support our community and be your financial neighbor. #GoodNeighborDay #CommunityFirst"

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Find more ideas in our ready to use social packs!

CuCurator News

We welcomed 4 new credit unions to our CuCurator Membership:

Public Service Credit Union, located in Ft Wayne, Indiana will be using our main CuCurator Marketing Hub. They have already started using our HELOC campaign!

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Texas People Federal Credit Union is converting their core processor to CMC Flex and is using our CuCurator Core Conversion Tools.

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Ohio Valley Federal Credit Union, located in Batavia, Ohio, is one of our small credit union grant award winners!

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SEG Federal Credit Union, located in St. Laurel, Montana, is also one of our small credit union grant award winners.

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Coming Soon! Stickers and Pins! Stay tuned.

CuCurator Marketing Hub

Are you a member of our Marketing Hub? Here's what's new:

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Fall 2024 Newsletter: Our ready to use / edit newsletter includes an article for International Credit Union Day, Stay Safe Online, and the Power of banking local.

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September Social Media Kit: 15 ready to use posts that include financial preparedness, member reviews, saving tips, fun dates and more.

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Fresh Start Auto Loan Campaign Kit: Designed to reach members who might need a Fresh Start Auto Loan (e.g., those with lower credit scores or financial setbacks) and emphasize the benefits of being a credit union member.

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New Blog Post: What is a Check Hold? Clearly explain why check holds are important and how they protect both members and the credit union. Let members know what to do if they have concerns, and focus on building trust and transparency.

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September Peer to Peer Brainstorming call: Scheduled for Tuesday, September 10, 2024, 2PM Eastern. This months theme is Strategic Planning

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​CuCurator: Ready to use marketing campaigns, social media posts, blog posts, newsletters, fraud alerts and education for members. All content is editable in Canva.

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